It may be over a month until the next round of the Porsche Wilson Security Carrera Cup Australia, but a motivated Cameron Hill is remaining focused on his professional racing ambitions, concentrating on the off-track aspects of his program.
The 21-year-old highlighted fitness and commercial management as two primary areas of importance.
“I treat motor racing like a business, so even when I’m not behind the wheel of a race car, there is still work to be done,” Hill said.
“The first thing that comes to mind for a lot of people is the physical aspect of racing, and it’s certainly important. The crew at Anytime Fitness have put together a tailored training program to help me with stamina for some of the longer Carrera Cup races we have this year, and it’s mainly about muscle endurance and repeatability rather than outright strength.”
Hill said a lot of attention has also been directed towards the commercial area of the race team.
“It’s no secret that motorsport is expensive and we’re always looking for different ways in which we can provide value for sponsors,” he said.
“We’ve identified a range of benefits we can offer to businesses, and we’ve been fortunate enough to attract support from Baxx Australia and Fizzical to assist our 2018 campaign.
“These are both examples of companies with innovative products, that have recognised motorsport as a promotional platform. Baxx sells an air purification system that kills airborne bacteria, while Fizzical produces supplements for athletes.
“They join our existing partners Southern Star Truck Centre and Anytime Fitness, who were part of our Toyota 86 Series program last year, and continued their relationship with us having realised the value we were able to deliver.”
Hill is immersing himself in Canberra’s business community, and says he’s encouraged to see the diversity of innovation and entrepreneurship in the region.
“Last week, I attended the Canberra Innovation Network First Wednesday Connect event, and I was inspired by the creative ideas being presented,” Hill said.
“Some of the technological innovations put forward have applications in the motorsport industry, and we’re well-placed to open doors for these people and create business-to-business opportunities.
“Hopefully we can forge relationships with some of the Canberra-based businesses that are looking to expand nationally, and help them promote their products and services.”
Round 4 of the Porsche Carrera Cup is at Darwin’s Hidden Valley circuit, 15-17 June.